Google is using artificial intelligence to make sure YouTube content is safe for brands. It’s also working with MRC-accredited third parties… In the past few weeks brands have pulled money from YouTube after their ads appeared alongside offensive videos.

Google is working with third-party companies to make sure YouTube content is safe for brands while also deploying advanced machine learning to better identify content that might be deemed offensive to viewers and advertisers.

A Google spokesperson today told Adweek in a statement that the companies are accredited by the Media Rating Council to conduct ad verification audits but didn’t provide a full list of the third-party companies Google is working with.  Read full article here…