Spigot Inc – Digital Advertising climbed to $72.5 billion in 2016

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Spigot Inc – Digital Advertising climbed to $72.5 billion in 2016

Marketers spent $72.5 billion on digital advertising last year, an increase of 22 percent from 2015, as Google and Facebook once again booked the lion’s share of new revenue, a report released by the Interactive Advertising Bureau said on Wednesday.

The Internet Advertising Revenue Report underscored a migration by consumers away from traditional forms of media like television to online and mobile platforms, which has left digital companies competing for a larger share of advertising dollars. Read full article here…

 

2017-04-27T21:02:10+00:00 April 27th, 2017|

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