Monthly Archives: October 2017

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Spigot Inc Shares How Brands are Getting A Voice from Amazon, Apple and Google

As of right now, most voice powered devices are not completely recognizing brands… but things are changing. Amazon, Apple and Google are all making these upgrades to better serve their users. Just like at Spigot Inc, our users are our number one priority!

“For decades, listening to ‘the voice of the customer’ has been the Holy Grail for marketers. Now, thanks to technology, they can do it millions of times each day.

According to Google and Bing, one in four searches is conducted by talking, not typing, a figure comScore predicts will reach 50 percent by 2020. That same year Echo alone will account for $7 billion in voice transactions—or vcommerce—per investment firm Mizuho Bank.

Voice is having its moment. People are talking, devices are listening and brands are attempting to insert themselves into the conversation, using Amazon Alexa voice skills and Google Home apps.”

Read the entire article on Adweek.

Review our Spigot Inc career page for info on available positions. See what else is happening at Spigot Inc on our blog.

 

 

Bye, Bye from Spigot Inc – Oath is Shutting Down AIM

A few of us at Spigot Inc are going to miss that little yellow running man, even though it isn’t used often. It was so exciting to hear the dial up, waiting to be connected and able to surf the worldwide web thanks to AOL back in the 90’s. It’s been 20 years, with the advancement of technology, Oath has decided to let the little man rest. For those of us at Spigot Inc that used him years ago, we wish him a thankful farewell!

“Before there was Twitter or Facebook or Snapchat or MySpace, there was AOL Instant Messenger—the social network of choice for many millennials and Gen Xers throughout the 1990s and early 2000s. However, the Verizon-owned service is shutting down after 20 years, on Dec. 15.

In a blog post, Oath vp of communications product Michael Albers said the messaging service “tapped into new digital technologies and ignited a cultural shift.” However, he said the way people now communicate has changed.

“If you were a ’90s kid, chances are there was a point in time when AOL Instant Messenger (AIM) was a huge part of your life,” he wrote. “You likely remember the CD, your first screen name, your carefully curated away messages, and how you organized your buddy lists. Right now you might be reminiscing about how you had to compete for time on the home computer in order to chat with friends outside of school.”

Read the entire article on AdWeek.

Review our Spigot Inc career page for info on available positions. See what else is happening at Spigot Inc on our blog.

 

 

 

Spigot Inc will be at the Naples Career Fair

Spigot Inc is hiring! Explore employment opportunities on Thursday, Oct. 12 from 11:00 am to 6:00 pm at the New Hope Event Center on Davis Boulevard at the 2017 Naples Career Fair. Spigot Inc is excited to be a part of this awesome event.

Spigot Inc is one of the world’s leading digital performance-based marketing companies, dedicated to providing superior results for our advertisers and media partners.  Spigot Inc accomplishes this by combining best-in-class expertise in media optimization and targeting with our in-house analytics and big-data technology.

Don’t miss one of the largest career fairs in Southwest Florida, the 2017 Naples Career Fair on Thursday, October 12 brought to you by the Naples Daily News and Monster.com. Come say hi to Spigot Inc and learn all about our fun cool environment and how you can become a part of it.