Monthly Archives: November 2017

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Spigot Inc Shares How SnapChat Plans to Snap Back

Spigot Inc employees are still using Snapchat despite others complaints of usability.

Snapchat is delivering on its promise to make its app more user friendly for both its users and advertisers.

 On Wednesday, the company unveiled its new app, which separates “the social from the media.”

In essence, users will be able to see Chats and Stories from their friends on the left side of the screen. Stories from publishers, as well as creators, will be on the right side.

“The combination of social and media has yielded incredible business results, but has ultimately undermined our relationships with our friends and our relationships with the media,” Snapchat CEO Evan Spiegel said in an Axios op-ed. “We believe that the best path forward is disentangling the two by providing a personalized content feed based on what you want to watch, not what your friends post.”

According to Jason Beckerman, co-founder and CEO of Unified, the advancements made are certainly favorable to brands and should lead to more adoption and increased advertising revenue. “The question will be if they help spark more user growth as well,” he added. “With this increase in advertising investments, the need for marketers to manage and measure the vast data exhaust from their campaigns is more critical than ever.”

Communication and media consumption were already segregated into different sides of Snapchat’s app, so the changes announced seem more like iterative developments rather than a wholesale redesign, says eMarketer principal analyst Debra Aho Williamson.

She adds that it’s also unclear how much time people spend communicating with friends on Snapchat vs. watching publisher content in the Discover section. “I have a feeling that the communication side (the ‘social’ side) will still be where all the action is, because users will still need to make an explicit choice to swipe over to Discover to view media content,” she said. “To the extent that Snapchat comes up with interesting ad formats for the communication side of the app—perhaps similar to what Facebook is doing with ads in Messenger—then that will help boost revenues.”

In its Q3 earnings, Snapchat reported it had 178 million daily active users (DAUs), adding “just 4.5 million users [this quarter],” Spiegel said during the company’s call. “It’s a lower rate than what we would have liked. Ultimately, we want to drive more user growth in 2018.”

He also responded to feedback about the app and its difficulty of use—and said a redesign may “appeal to a broader audience.”

According to eMarketer, Snapchat will reach 79.2 million US users this year. By 2021, the company will have 100.2 million US users.

Data Scientist for Hire at Spigot Inc

Spigot Inc is on the lookout for a Data Scientist. Are you ready for a change? Have you ever worked in a cool laid back environment that has recliners, couches, a pool table, foosball, ping pong, free beer, unlimited snacks and lunches?  If not, Spigot Inc is ready to make that happen! We have amazing healthcare and 401K plans to keep you healthy and prepare for your future.  Be sure to come back often as we are growing like weeds!  Check out all of our current available positions on our blog and also check out the cool culture while you are there.

Company Overview

Spigot Inc is one of the world’s leading digital performance-based marketing companies, dedicated to providing superior results for our advertisers and media partners. Spigot, Inc accomplishes this by combining best-in-class expertise in media optimization and targeting with our in-house analytics and big-data technology.

Spigot Inc has a strong analytical focus that requires quick reaction in this fast-paced environment. Our success is fueled by employee innovation, data driven decisions and a startup mentality. Our teams are comprised of Software Engineers, Web Developers, Media Buyers, Account Managers, Data Scientists and Business Intelligence Analysts. These positions are located in our Fort Myers office. Employees enjoy free lunches, paid benefits, unlimited time off, no dress code and company team building trips.

 Position Overview

A Spigot Inc Data Scientist is responsible for identifying, creating, and maintaining machine learning based tools/processes within the company to promote product efficiencies, streamline user experience, and optimize return on investment.   This person should be able to present ideas in the morning and implement them in the afternoon.  Primary duties include:

    • Analyze, design, develop and implement solutions that increase product value and embrace simplicity, speed, adaptability, and sustainability
    • Develop and apply quantitative and qualitative analytic methods to identify, collect, process and analyze large data sets for specified purposes
    • Develop analytical solutions that are scalable, repeatable, effective, and meet the expectations of the decision-makers and stakeholders
    • Conduct exploratory data analysis and make recommendations that significantly affect the content, interpretation, or development of major programs and policies
    • Develop polished, high-impact persuasive reports and presentations that enable strategic decision-making supporting the company’s objectives
    • Act as a student of the business by partnering with teams to determine current and on-going needs, and gaining further knowledge into their processes
    • Evaluate options for new/modified software/tools to determine feasibility, cost and time required, compatibility with current system, and computer capabilities
    • Mentor other team members in areas of expertise

Experience Required

    • BA/BS degree (or equivalent experience) in a strongly quantitative field such as: Statistics, Applied Mathematics, Physics, Operations Research, Computer Science, or Econometrics
    • 3+ years of database analytics experience or equivalent combination of education and experience
    • Master’s or PhD degree preferred

Skills Required

    • Knowledge and experience utilizing business intelligence tools such as Python, R, Tableau
    • Experience and proficiency in utilizing statistical/analytic packages such as SAS, R, SPSS, S-Plus, Matlab to develop statistical models
    • Understanding of and experience with building canned and ad-hoc reports/dashboards based on user requirements
    • Strong analytical skills with the ability to analyze data sets to determine trends, develop hypotheses, establish strategies, and make decisions
    • Passionate about finding insights in data, comfortable with large and fragmented data sets

If you are still reading and you feel like you have what it takes, send us your resume to careers@spigot.com. Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our cool Spigot Inc lifestyle.

Microsoft is Rebranding Microsoft Wallet to Microsoft Pay

Remember Microsoft Wallet? It’s now called Microsoft Pay instead, yet it still isn’t in use anywhere.

Microsoft is changing the name of its built-in payments framework on Windows 10 from “Microsoft Wallet” as it was originally known on Windows Phone to “Microsoft Pay,” following in the footsteps of Apple and Google with Apple Pay and Android Pay.

The name change comes via an update from the Microsoft Store, which updates the Wallet UI to say Pay instead. It’s a small change, but one that I’m personally glad to see. Microsoft Pay just looks and sounds cleaner than “Microsoft Wallet” ever did.

Although Microsoft Pay has been a part of Windows 10 since the Creators Update, not many sites or apps are taking advantage of it yet. You can test out the UI yourself at Microsoft’s own test site, but outside of here I haven’t seen any real use cases where the payments framework is in use. Not even on the Microsoft Store.

Hopefully Microsoft has big plans for Pay. Now that the Wallet app has been updated, perhaps Microsoft is planning a bigger push with its payments framework. Only time will tell. In the meantime, let us know in the comments if you’ve found a website or app that uses the payments API!

Article can be found here.

 

Senior Software Engineers FOR HIRE at Spigot Inc

SR Software Engineers WANTED at Spigot Inc

Are you always thinking of great ideas and would like to have the opportunity to act on them? Now’s your chance. Spigot Inc is hiring for a Senior .Net Developer. Continue reading to find out if you would be the perfect fit!

Spigot Inc specializes in developing, monetizing, and promoting free applications to millions of users every day through all major app platforms: mobile, tablet, social, desktop, and browser. Our Apps team has a strong analytical focus that must react quickly in a fast-paced environment. Our success is fueled by employee innovation, data driven decisions and a startup mentality. Our team is comprised of Software Engineers, Web Developers, Media Buyers, Account Managers and Business Intelligence Analysts. This position is in Spigot Inc’s Fort Myers office. Our employees enjoy free lunches, free benefits, unlimited time off, no dress code and company team building trips.

Position Overview

The person is an experienced senior software engineer that will create, maintain and scale out both new and existing high-volume web applications.  Specific duties include:

  1. Developing, analyzing, troubleshooting high volume web systems with backend SQL Server, Linux and Windows database administration
  2. Building, maintaining and optimizing the back-end platforms for high volume web systems
  3. Software Development, coding applications using .Net, Python, C#, HTML, CSS or Javascript
  4. Architect and develop new products and enhance current product features based on market changes and opportunities
  5. Refactor, update, and revitalize codebases as advances in technology allow for more capabilities.
  6. Troubleshoot and fix system failures and system performance, especially as systems scale

CANDIDATE OVERVIEW
The successful candidate will be an inspiring and confident leader with at least:

  • 5 years of experience in software development
  • Strong knowledge of .NET, Python & C#
  • Experience developing high volume web systems with backend SQL Server databases
  • Experience with HTML, CSS & JavaScript
  • An eye for usability
  • Bachelor’s degree or equivalent experience

The successful candidate will also demonstrate the following abilities:

  • Independent Decision Making:Ability to work autonomously with little supervision and a high attention to detail and quality. Uses analysis, consistent rationality and objectivity when making decisions. Anticipates consequences of judgments.
  • Adaptable:The ability to find solutions and deliver results within a rapid fast changing, entrepreneurial, technology-driven culture. Willing and able to learn multiple, diverse technologies rather than leaning on a single ‘favorite’.
  • Results Oriented:Motivated and able to juggle the dueling needs of a ‘best’ and ‘fastest’ solution. Not interested in the academic process of coding so much as the bottom line impact.
  • Communication (written & oral):Must have strong interpersonal skills and the ability to establish, develop and maintain business relationships, as well as the ability to work collaboratively with cross functional teams.

Come join the fun. If you would like the opportunity to travel the world with us, send resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog.

Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our cool Spigot Inc lifestyle.

Survey Says: Yes, People will Still be Googling in 50 Years

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Fluent LLC

  • Methodology:

    Data is from a November 2017 Fluent LLC survey as cited in company blog. 3,240 US internet users ages 18+ were surveyed online on October 25, 2017. Fluent LLC is an advertising technology company.

See full article on emarkerter.

Spigot Inc Fort Myers is Hiring Media Buyers

Have you ever worked in a cool laid back environment that has recliners, couches, a pool table, foosball, ping pong, free beer, unlimited snacks and lunches?  If not, Spigot Inc is ready to change that for you! We have amazing healthcare and 401K plans to keep you healthy and prepare for your future.  Be sure to come back often as we are growing like weeds!  Check out our current available positions on our blog and also check out the cool culture while you are there.

Spigot, Inc is one of the world’s leading digital performance-based marketing companies, dedicated to providing superior results for our advertisers and media partners. Spigot, Inc accomplishes this by combining best-in-class expertise in media optimization and targeting with our in-house analytics and big-data technology.

Spigot, Inc has a strong analytical focus that requires quick reaction in this fast-paced environment. Our success is fueled by employee innovation, data driven decisions and a startup mentality. Our teams are comprised of Software Engineers, Web Developers, Media Buyers, Account Managers and Business Intelligence Analysts. These positions are located in our Fort Myers office. Employees enjoy free lunches, free benefits, unlimited time off, no dress code and company team building trips.Position Overview

The PPC Specialist’s main goal is to grow distribution through SEM, Social and other Pay-Per-Click Networks. Primary duties include:

  1. Campaign Management: Develop, deploy, and SEM, Display and PPC campaigns to drive distribution of our various software offers.
  2. Research & Analysis: Conduct market/competitor research to be leveraged in the execution of campaigns; Analyze conversion data, identify trends, and optimize campaigns to maximize ROI. Using in house reporting platforms and working with the Business Intelligence team you will be responsible for the bottom line of each campaign.
  3. Branding/Marketing: Branding new software offers, driving the marketing and unique value proposition, based on competitive research and distribution opportunities.
  4. Testing: Aggressively A/B test ad copy to maximize CTR. Drive marketing and design ideas for landing page tests to maximize CVR.
  5. Business Development: Independently identify and present new campaign opportunities to appropriate stakeholders.

Candidate Overview

The successful candidate will be an inspiring and confident leader with at least:

    • 3-5 years digital media buying experience
    • Expert-level understanding of Google AdWords
    • Strong knowledge of Bing Ads preferred
    • Past experience in native advertising, content curation or social media a plus.
    • Experience managing high budget and high volume campaigns
    • Basic familiarity with Excel
    • Basic HTML knowledge is a plus

The successful candidate will also demonstrate the following abilities:

    • Competitive: Driven, must win attitude with urgency and tenacity.
    • Communication (written & oral): Must have strong interpersonal skills and the ability to establish, develop, and maintain business relationships. Must also have excellent presentation and negotiation skills.
    • Proven Track Record: Have a successful work history of meeting deadlines and commitments.
    • Adaptability: Capable of adjusting to quickly shifting priorities.
    • Resourceful: Looks for ways to achieve goals utilizing available resources.
    • Industry Knowledge: Have a solid understanding of how online display and search advertising works.
    • Team Player: Demonstrates a strong ability to support department staff members and managers, and establish collaborative relationships with peers.
    • Desire to Win: Willingness to go above and beyond specific requirements and desire to exceed expectations.

Measurements of Success

There are several key measurements of success this employee will use to benchmark performance including:

    • Grow user base below the target cost per acquisition
    • Increase book of business through new opportunities and campaigns

Come join the fun. If you would like the opportunity to travel the world with us, send resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog. The fun never ends at Spigot Inc.

Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our cool Spigot Inc lifestyle.

Web Developer for Hire at Spigot Inc

Web Developer

Spigot, Inc is one of the world’s leading digital performance-based marketing companies, dedicated to providing superior results for our advertisers and media partners. Spigot, Inc accomplishes this by combining best-in-class expertise in media optimization and targeting with our in-house analytics and big-data technology.

Spigot, Inc has a strong analytical focus that requires quick reaction in this fast-paced environment. Our success is fueled by employee innovation, data driven decisions and a startup mentality. Our teams are comprised of Software Engineers, Web Developers, Media Buyers, Account Managers and Business Intelligence Analysts. These positions are located in our Fort Myers office. Employees enjoy free lunches, free benefits, unlimited time off, no dress code and company team building trips.Position Overview

The Web Developer will be designing and maintaining several web properties with a focus on increasing user acquisition and engagement. This individual will be expected to take ownership and create, test and deploy production-ready code and design. A complete understanding of web design and a desire to create an engaging user experience is a must. Primary duties include:

  1. Design: Focusing on graphic design for ads and landing pages or home pages
  2. Coding: Move your design to production using HTML, CSS, and JavaScript
  3. A/B Testing: Monitoring performance across multiple variations of a design to determine the top performer
  4. Optimization: Iterate to increase KPIs in each point of the conversion funnel
  5. Competitive Research: Proactively keeping up to date on industry trends

Candidate Overview

The successful candidate will be a KPI focused, confident leader with at least:

  • 3-5 years’ development experience, with advanced knowledge of HTML, CSS and JavaScript/jQuery
  • Advanced graphic design and web design knowledge (you love Photoshop or Illustrator)
  • Experience conducting and monitoring A/B testing and conversion rate optimization
  • Basic knowledge of SQL a plus
  • Understanding of and/or experience with Amazon Web Services is helpful

The successful candidate will also demonstrate the following abilities:

  • Entrepreneurial: Driven and focused on growing the business
  • Adaptability: Capable of adjusting to changing priorities in a fast-paced environment.
  • Passion for Technology: Excitement for new technology, bleeding edge applications, and a positive attitude towards solving real world challenges.
  • Creativity: Research the latest trends to design competitive ad units.
  • Resourceful: Looks for ways to achieve goals with available resources.
  • Team Player: Demonstrates a strong ability to support department staff members and managers; able to establish collaborative relationships with peers.
  • Passionate: Able to promote design recommendations and sell your ideas

Measurements of SuccessThere are several key measurements of success this employee will use to benchmark performance including:

  • Quarterly financial goals (revenue and GP)
  • Implementing iterations of our current conversion funnel to hit KPIs and scale quickly
  • Driving both internal and partner conversion rates to increase extension monetization

Come join the fun. If you would like the opportunity to travel the world with us, send resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog. The fun never ends at Spigot Inc.

Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our cool Spigot Inc lifestyle.

Point, Click, Buy – Holiday Online Shopping

Online shopping is expected to surpass in store shopping this year for the first time ever. This doesn’t surprise us at Spigot Inc as a lot of us are avid point, click, buy kind of shoppers. With online shopping, you can beat the crowds… so many shoppers have said to make that change this year. With Cyber Monday, Black Friday’s online competition… why not? Read the full article on Business Insider.

Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our cool Spigot Inc lifestyle you can discover on our blog.