Monthly Archives: January 2018

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Spigot Inc is Hiring in Kansas City – Sr Software Engineer

Spigot, Inc is one of the world’s leading digital performance-based marketing companies, dedicated to providing superior results for our advertisers and media partners. Spigot, Inc accomplishes this by combining best-in-class expertise in media optimization and targeting with our in-house analytics and big-data technology.

Spigot, Inc has a strong analytical focus that requires quick reaction in this fast-paced environment. Our success is fueled by employee innovation, data driven decisions and a startup mentality. Our teams are comprised of Software Engineers, Web Developers, Media Buyers, Account Managers and Business Intelligence Analysts. This position is available in our Kansas City office. Employees enjoy free lunches, free benefits, unlimited time off, no dress code and company team building trips.

POSITION OVERVIEW

The person is an experienced senior software engineer that will create, maintain and scale out both new and existing high-volume web applications. Specific duties include:

  1. Developing, analyzing, troubleshooting high volume web systems with backend SQL Server, Linux and Windows database administration
  2. Building, maintaining and optimizing the back-end platforms for high volume web systems
  3. Software Development, coding applications using .Net, C#, HTML, CSS or Javascript
  4. Architect and develop new products and enhance current product features based on market changes and opportunities
  5. Refactor, update, and revitalize codebases as advances in technology allow for more capabilities.
  6. Troubleshoot and fix system failures and system performance, especially as systems scale

CANDIDATE OVERVIEW

The successful candidate will be an inspiring and confident leader with at least:

· 5 years of experience in software development

· Strong knowledge of .NET & C#

· Experience developing high volume web systems with backend SQL Server databases

· Experience with HTML, CSS & javascript preferred

· Amazon Web Services experience

· An eye for usability

· Bachelor’s degree or equivalent experience

The successful candidate will also demonstrate the following abilities:

· Independent Decision Making: Ability to work autonomously with little supervision and a high attention to detail and quality. Uses analysis, consistent rationality and objectivity when making decisions. Anticipates consequences of judgments.

· Adaptable: The ability to find solutions and deliver results within a rapid fast changing, entrepreneurial, technology-driven culture. Willing and able to learn multiple, diverse technologies rather than leaning on a single ‘favorite’.

· Results Oriented: Motivated and able to juggle the dueling needs of a ‘best’ and ‘fastest’ solution. Not interested in the academic process of coding so much as the bottom line impact.

· Communication (written & oral): Must have strong interpersonal skills and the ability to establish, develop and maintain business relationships, as well as the ability to work collaboratively with cross functional teams.

Come join the fun. If you would like the opportunity to travel the world with us, send resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog.

Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our cool Spigot Inc lifestyle.

Publishers react to Facebook’s sweeping news feed changes

Has anyone noticed changes in their Facebook feed? Share your thoughts with Spigot Inc. Check out the changes below from Business Insider.

  • In a dramatic shake-up, Facebook will start playing up status updates from friends and family in people’s news feeds, effectively deprioritizing content from media publishers and brands.
  • Publishers are likely to take a hit and are bracing for the dramatic impact of the move on their businesses.
  • “Media is collateral damage,” said Derek Mead, Vice Media’s global executive editor.
  • Meanwhile, Facebook is attempting to assuage publisher concerns through an email sent to partners by its head of news partnerships Campbell Brown. 

Publishers and media companies were in for a rude awakening Thursday when Facebook announced sweeping changes to its news feed.

In a dramatic shake-up, Facebook will start playing up status updates from friends and family in people’s news feeds, effectively deprioritizing content from media publishers and brands.

Publishers in particular — many of whom have relied on Facebook to build up huge audiences and achieve viral gold — are likely to take a hit from the change.

Many of them have already been seeing a drop in Facebook referred readership in recent months, with the company conducting tests to amplify users’ content and weed out clickbait in the face of mounting criticism that it has served as a platform for misinformation and fake news.

“Facebook is dramatically reshaping its business in response to the first real existential risk since gaining dominance,” tweeted Derek Mead, Vice Media’s global executive editor and former editor-in-chief of Motherboard. “And media is collateral damage.”

Mead added that the past year was an “inflection point,” where the way news content was delivered became “more of a liability to Facebook than an asset.”

How does Facebook decide what a ‘reputable publisher’ is?

Facebook told some publishers that content from reputable publishers will surface on the news feed based on the new algorithm, Digiday reported. It didn’t, however, specify how it would define a “reputable publisher” or how publishers may expect their traffic to be impacted.

The Financial Times welcomed the move to recognize and support trusted and reliable news and analysis. But it said that a sustainable solution to the challenges of the new information ecosystem required further measures.

“In particular, a viable subscription model on platforms that enables publishers to build a direct relationship with readers and to manage the terms of access to their content” is what is required, said Financial Times CEO John Ridding.

“Without that — as the large majority of all new online advertising spend continues to go to the search and social media platforms — quality content will no longer be a choice or an option,” he continued. “And that would be the worst outcome for all.”

As publishers come to terms with a new reality on Facebook, the company meanwhile, is attempting to pacify its publisher partners and assuage their concerns. Digiday published an email Friday that Campbell Brown, its head of news partnerships, has sent to “a couple of dozen” partners.

People are likely to see less content that comes directly from publishers, brands, and celebrities in their news feed, Brown wrote in the email. While that is likely to be disruptive, Brown suggested that publishers could weather the change by prioritizing content that “encourages community connection.”

“Some pages may see their reach, video watch time, and referral traffic decrease as the updates roll out over the next couple of months,” she wrote. “Content from pages that drives interactions between friends will perform better than page content that drives only passive consumption without any person-to-person engagement.”

Ultimately, Brown emphasized that news remained a top priority for Facebook, and that it was going to continue to work with publishers.

“We know even a small update to News Feed can be disruptive to your business, and this change will take some time to figure out,” she wrote. “My hope is that through our continued partnership, we will work through this together toward a shared goal of a more informed and connected public.”

Dell’s new app brings mobile notifications to the desktop

Spigot Inc wants to know if you would like a mirror image of your phone on your computer and receive notifications through an app??

TechCrunch shares how Dell is making this happen. Read the story from Brian Heater below after his experience at CES.

I’ll be honest, Dell wasn’t at the top of our list of must-visit companies at this year’s CES, but the PC stalwart is actually showcasing a couple of interesting new products at the show. On the software front, mobile connect is a free offering that will be bundled with all new Dell computers.

The application delivers mobile notifications to the desktop via Bluetooth. It’s a bit like some of the functionality offered up by Cortana on Windows or Notification Center on macOS, only it doesn’t require you to sign into each individual account on the desktop. The apps themselves don’t need to be approved by Dell, either. As long as you can get a notification on your phone, you’ll see it on the screen. 

The only things it does require, in fact, are a new Dell computer and a smartphone within Bluetooth range. The company gave us a demo of the app at our booth, and the system performs as advertised, popping up a small notification box in the upper right-hand corner of the screen. (Disclosure: The shipping version works with Bluetooth, but this demo was hardwired, due to the crazy wireless pollution at a show like CES.)

From there, you can respond in a dialog box or click through to a mirrored image of your phone’s screen. That’s a fun little added bonus — if you have a touchscreen, you can actually navigate the handset straight from the desktop, making it possible to play mobile games on the bigger screen.

 The Dell rep ran us through a bunch of different scenarios, like getting a call, fielding an Instagram notification and ordering an Uber. Notably, Dell says the application will work with both Android and iOS, by way of a mobile app.

The functionality is set to arrive on January 27.

 

Looking for a career move? Send us your resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog. Are you a fit?

Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our cool Spigot Inc lifestyle.

Spigot Inc Fort Myers is Learning Mandarin!!

Spigot Inc is learning Mandarin!!! We are so excited about the opportunities that arise within Spigot Inc. School isn’t over kids… We are taking on a new challenge at Spigot Inc. Learning a new language can be difficult. Spigot Inc Fort Myers is ready for the challenge. Most of the team has decided to participate in Mandarin lessons twice a week. We never know what is going to happen next!

Company perks² – catered lunches, health insurance, 401k, ping pong, foosball, unlimited snacks, employee exchange program, free beer (ID required), opportunities to grow, startup mentality, couches, video games… and now, learning a new language. We are hiring like crazy and need some solid, competitive ping pong and foosball players. Fluent in mandarin a plus – haha!

If this sounds like an environment that you would thrive in… send us your resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog. Are you a fit?

Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our cool Spigot Inc lifestyle.

Google Glitch Removes Publishers From ‘News’ Section

AdAge reports… A sizable amount of publishers were removed from Google News without warning late Sunday, the result of what the tech company is calling an unintentional glitch.

“Our news website was removed from Google News and our team is depressed,” one publisher wrote on Google’s Help Forum. “Help.”

“I have been a Google News source for 10 years,” another wrote. “This afternoon, all of a sudden, my posts stopped going into Google News.”

It’s unclear what caused the purge, but it appears to be temporary.

Maricia Scott, engineering director at Google News, says the issue was the result of “an unintentional technical error.”

This is “not something we did manually,” Scott says. “We are working hard to identify the sites that were incorrectly affected and will get them back as soon as we possibly can.”

Some sites are already back online, while insiders at Google tell Ad Age the issue should be resolved by the end of the day.

Still, it’s certainly eye-opening how much publishers rely on Google for traffic, with some forum posters claiming they reach “millions of users each month.” The issue also doesn’t seem to be related to quality, as a decent chunk of reputable publications posted to the forum.

The issue first surfaced late yesterday and has continued on throughout Monday. Publishers were able to determine they were removed after seeing they were no longer “approved.”

Come join the us at Spigot Inc. If you would like the opportunity to travel the world with us, send resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog. The fun never ends at Spigot Inc.

Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our cool Spigot Inc lifestyle.

SR Android Developers – Come Work With Spigot Inc #AndroidDev

Spigot Inc is ISO of a SR Android Developer

Have you ever worked in a cool laid back environment that has recliners, couches, a pool table, foosball, ping pong, darts, free beer and unlimited snacks? If not, Spigot Inc is ready to change that for you! We have amazing healthcare and 401K plans to keep you healthy and prepare for your future. Check out our latest opening below.

SR ANDROID DEVELOPER

Spigot specializes in developing, monetizing, and promoting free applications to millions of users every day through all major app platforms: mobile, tablet, social, desktop, and browser. Our Apps team has a strong analytical focus that requires quick reaction in this fast-paced environment.  Our success is fueled by employee innovation, data driven decisions and a startup mentality. Our team is comprised of Software Engineers, Web Developers, Media Buyers, Account Managers and Business Intelligence Analysts. This position is in Spigot Inc’s Fort Myers office. Our employees enjoy free lunches, free benefits, unlimited time off, no dress code and company team building trips.

POSITION OVERVIEW
The person is an experienced Senior Android Developer that will create, maintain and scale out both new and existing high-volume mobile applications.  Specific duties include:

  1. Developing, analyzing, troubleshooting high volume mobile systems with Java and Android SDK
  2. Building, maintaining and optimizing the platforms for high volume web systems
  3. Software Development, coding applications using Java, Python, C#, or Javascript
  4. Architect and develop new products and enhance current product features based on market changes and opportunities
  5. Refactor, update, and revitalize codebases as advances in technology allow for more capabilities.
  6. Troubleshoot and fix system failures and system performance, especially as systems scale

CANDIDATE OVERVIEW
The successful candidate will be an inspiring and confident leader with at least:

  • 5+ years in Java and Android SDK Development
  • Experience working with launchers or other system level applications
  • Excellent UI Architecture design ability with experience building
    libraries of reusable UI elements
  • Experience working on collaborative engineering teams
  • Excellent communication and time management skills
  • Bachelor’s degree in Computer Science, Computer Engineering,
    Electrical Engineering, or related field of study or comparative experience
  • Self-starter with an entrepreneurial drive that enjoys fast pace change

The successful candidate will also demonstrate the following abilities:

  • Independent Decision Making: Ability to work autonomously with little supervision and a high attention to detail and quality. Uses analysis, consistent rationality and objectivity when making decisions. Anticipates consequences of judgments.
  • Adaptable: The ability to find solutions and deliver results within a rapid fast changing, entrepreneurial, technology-driven culture. Willing and able to learn multiple, diverse technologies rather than leaning on a single ‘favorite’.
  • Results Oriented: Motivated and able to juggle the dueling needs of a ‘best’ and ‘fastest’ solution. Not interested in the academic process of coding so much as the bottom line impact.
  • Communication (written & oral): Must have strong interpersonal skills and the ability to establish, develop and maintain business relationships, as well as the ability to work collaboratively with cross functional teams.

Come join Spigot Inc. If you would like the opportunity to travel the world with us, send resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog.

Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our Spigot Inc lifestyle.

Amazon is Pushing to Grow its Ad Business

According to Digiday, Amazon is pushing to grow its ad business. Spigot Inc shares their findings.

If 2017 was about the hype around Amazon’s ad business, then 2018 will be its reality as the online giant tries to convert that interest from advertisers into revenue. The retailer’s ad business is tiny compared to Google and Facebook, but it is quickly carving out a place for itself alongside the online duopoly. Here’s how its stake in online media will materialize, in four charts.

Eyes on Amazon
Brands may not be ready to spend big on Amazon in the same way they do on Google and Facebook, but they are taking it seriously. Nearly two-thirds (63 percent) of 250 business-to-consumer marketers surveyed in the U.S. said they would increase their spending on Amazon over the next year, according to a report by GroupM’s Catalyst done in September. Fifty-four percent of respondents said they would increase their Google budgets, while 53 percent said they planned to spend more on Facebook ads.

Amazon’s growing share of budgets is in part due to its being new to many advertisers. Just 15 percent of the marketers interviewed said they use all of Amazon’s advertising products, while only 17 percent said they have a fully defined strategy.

Source: GroupM’s Catalyst

Amazon’s ad business will surpass Twitter and Snapchat
The site’s ad revenues in the U.S. are forecast to hit $1.65 billion in 2017, significantly less than that of Google ($35 billion) and Facebook ($17 billion) but ahead of Twitter ($1.21 billion) and Snapchat ($642 million), per eMarketer. Advertising on Amazon is rising faster than almost every other big ad publisher, according to eMarketer, with a 48.2 percent rise set for 2018. In 2019, Amazon will take $3.19 billion in net U.S. digital ad revenues, equating to around 3 percent of total digital ad spending.

Source: eMarketer

Amazon looms large in the purchase process
Amazon is becoming as ubiquitous to product searches as Google is to general online queries. While more shoppers in the U.S., Germany, the U.K. and France use Google (85 percent) for product research and shopping, 56 percent use Amazon as the starting point for product research, according a survey in September of 3,100 shoppers by technology platform Kenshoo. Even if shoppers find a product that’s suitable on another site, more than half (51 percent) admitted they will usually check Amazon to do more research before making a purchase.

Source: Kenshoo

Agencies are boosting spending on Amazon
WPP CEO Sir Martin Sorrell has been one of the most prominent voices on Amazon in 2017. Hopeful that the shopping giant will break Google and Facebook’s stranglehold on online media, Sorrell and his peers have maneuvered their agencies to win more of the budget going into the channel. That shift is reflected in WPP’s plan to increase its spending on Amazon by 40-50 percent, to around $300 million, according to The Wall Street Journal. Similarly, French holding company Publicis will increase its year-over-year spending on Amazon by 50 percent to $300 million in 2018. Omnicom is set to double its year-over-year spending on Amazon next year to around $200 million.

Most advertisers want to test the impact of Amazon ads, said Andreas Reiffen, CEO at performance marketing specialist Crealytics. “We’re mainly being asked two questions: What return on ad spend can we expect?” he said. “And how much incremental uplift can we generate by spending additional advertising money on Amazon?”

Source: The Wall Street Journal

Come join the us at Spigot Inc. If you would like the opportunity to travel the world with us, send resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog. The fun never ends at Spigot Inc.

Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our cool Spigot Inc lifestyle.

Spigot Inc Shares from WSJ the Top Advertising Business Questions for 2018

2017 was a big year for the advertising business. Spigot Inc shares the top advertising business questions courtesy of the Wall Street Journal.

It was a big year for advertising advancements and controversies, as agencies, media companies, and measurement and digital firms sought new ways to reach and track today’s elusive consumers. But questions remain for the top companies in the ad business as we head into 2018. Here are just a few of the biggest question marks—and the people who may hold the answers.

Will Amazon become an advertising powerhouse?

Amazon has quietly been building up an ad business that includes search and banner ads on its e-commerce platform and ads around its streaming NFL games for Amazon Prime members. It even uses its prized data to help advertisers target audiences on other websites. But the ad business hasn’t been a top priority for Amazon…until now. Under Amazon’s vice president of global ad sales, Seth Dallaire, the company is more aggressively courting ad buyers. Those advertisers and the holding companies that guard their billion-dollar budgets are taking note and working with Mr. Dallaire’s team to find new ways to spend with the coveted e-commerce giant. It may take years to pry a meaningful amount of spending from the so-called advertising duopoly of Facebook and Google, but his efforts are worth watching regardless.

What impact will Marcel have on Publicis’s business?

Publicis this summer set off a shock wave in the ad industry when it announced it was pulling out of Cannes and other large events in 2018 to save money to invest in Marcel—an “artificial intelligence” platform to facilitate more collaboration and communication among its global offices. The technology may also help the agency use its resources more efficiently. It’s a bold bet by Arthur Sadoun, who took over as chief executive of Publicis in June, at a time when the business is grappling with client spending cuts and change brought on by the shift to digital advertising. Madison Avenue will be keeping an eye on how Marcel helps evolve the challenged ad services business in ways humans can’t.

How will Nielsen evolve its business?

Nielsen has long reigned over TV viewing measurement—the crucial metrics that underpin most networks’ advertising sales. But as viewing habits shift from traditional TV providers to a range of digital platforms, the company has had to scramble to find new ways to capture audiences across devices and services and then convince media buyers and sellers to adopt new metrics. Nielsen has made strides in cross-platform measurement, finding new ways to better measure viewing outside of the home, on Netflix and on other digital media platforms like YouTube. Still, in its “Watch” division, which houses the media measurement products, the company’s “Total Content Ratings” metric has been met with skepticism by some TV networks. And its “Buy” unit, which includes measurement and analytics products for packaged goods brands and retailers, also has come under pressure due to the “challenging fast-moving consumer goods environment in the U.S.,” according to a recent earnings statement from Nielsen CEO Mitch Barns. In the year ahead, all eyes will be on Mr. Barns. Will he consider building out new digital measurement capabilities through acquisition or even spinning off parts of the business?

Will WPP continue to consolidate its shops or take more drastic measures?

WPP has had one of the toughest financial years in its history, with few signs of a sustained turnaround in the new year. As the largest ad holding company in the world grapples with client cutbacks and changing consumer habits, WPP is rethinking its organizational structure to create more marketing integration, flexibility and cost efficiency for clients. WPP CEO Martin Sorrell has spent the past year combining various agency groups within the holding company. He moved digital agency Possible into Wunderman and reduced the company’s media agency portfolio by moving Maxus people and resources into MEC (which was renamed Wavemaker) and Essence. He also clumped together health-care and branding agencies. But there’s still more work to be done for WPP to get back on track. Will Mr. Sorrell continue to consolidate his shops or take more drastic measures, such as merging with a large consultancy or selling underperforming assets?

Will Accenture and other consulting firms start to be a real threat?

Pierre Nanterme didn’t build a career on Madison Avenue. But the Accenture CEO is one to watch as the consulting firm continues to muscle its way into the marketing services business. To boost its Accenture Interactive group, the company has acquired numerous ad and marketing firms, including Matter, Rothco, Clearhead and Wire Stone in 2017 alone. Large consulting firms are no match for ad holding companies quite yet, but they’re certainly top of mind for ad executives gearing up for heightened competition. Perhaps 2018 will be the year Accenture—or its rivals—make a more aggressive acquisition play, or start to win more large and lengthy marketing assignments.

Will advertisers stick with Snap?

It has been a bit of a rough year for Snap. In the months since its public offering, the company has seen its share price falter and user growth slow significantly amid heightened competition from much larger rival Facebook and its Instagram platform. But the company in recent months has focused its efforts on getting users to log on more frequently, starting with a redesign to simplify the Snapchat app and promote more relevant content. Snap also has been working to build out its ad sales operation under Viacom veteran Jeff Lucas. Still, it remains to be seen if the company can get its user growth back on track, and whether advertisers will continue to increase their spending with Snap or refocus their energies on another player that can reach younger consumers and potentially challenge the duopoly.

Full article here on WSJ…

Come join the us at Spigot Inc. If you would like the opportunity to travel the world with us, send resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog. The fun never ends at Spigot Inc.

Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our cool Spigot Inc lifestyle.

Snapchat May Make You Wait – 1,2,3…

Spigot Inc has a lot of Snapchatter’s in our Fort Myers office. Three seconds pass by very quickly. Most or our colleagues are prepared to count to 3 in the future to continue viewing their friends stories.

Snapchat — a company that’s been reluctant to impose ads on its audience — is now weighing whether it will force people to sit through three seconds of commercial breaks before offering a skip option on ads.

Evan Spiegel, co-founder and chief executive officer of Snap Inc.
Evan Spiegel, co-founder and chief executive officer of Snap Inc. Credit: Michael Nagle/Bloomberg

Advertisers and media partners familiar with the company’s thinking say serious consideration is being given to such a plan, which would help solve a nagging flaw in Snapchat’s business: its young users often skip commercial interruptions within less than a second. The delayed skip button would be similar to the experience on YouTube, where TrueView ads run for five seconds before allowing people to escape.

Snapchat — a company that’s been reluctant to impose ads on its audience — is now weighing whether it will force people to sit through three seconds of commercial breaks before offering a skip option on ads.

Advertisers and media partners familiar with the company’s thinking say serious consideration is being given to such a plan, which would help solve a nagging flaw in Snapchat’s business: its young users often skip commercial interruptions within less than a second. The delayed skip button would be similar to the experience on YouTube, where TrueView ads run for five seconds before allowing people to escape.

For Snapchat, this would be a bold experiment, since leaders under CEO Evan Spiegel have been hyper-sensitive about imposing ads on the audience. Snapchat’s current video ads now are easily dismissed with a tap of the screen, but one top advertiser says that has led to average view times on ads that barely reach a second.

Snapchat’s ad sales team is applying pressure on internal executives to approve the new format so the service can appease brands and attract more ad dollars, this advertiser says. A publishing partner also confirmed there have been talks with Snapchat about trying the three-second skippable ads.

“Advertisers are not spending as much as they have previously with Snapchat,” says the top advertiser from a brand that works closely with the messaging service. “They have to do something that draws more interest from advertisers, and they are getting more aggressive to address the market’s needs.”

There are no publicly released stats on average view times for Snap ads, but advertisers have often expressed frustration with short ad runs on many digital properties. On Facebook, for instance, people are quick to scroll away from ads as they autoplay in their News Feeds, leading to average view times of less than two seconds for many brands.

“Snap’s audience tends to be younger, which is great, but they’re not very engaged,” the advertiser says. “They need ads that can keep people’s attention for longer periods of times.”

The Media Rating Council has determined two seconds is the minimum time needed for a video ad to be considered “viewable,” and if Snapchat can force more three-second views it would go a long way to addressing viewability concerns.

Snapchat ad execs could not be reached at press time, and it’s unclear where the forced-view ads would be allowed to appear in the app. These style of ads might be better reserved for running inside videos from Snapchat’s professional media partners rather than inside personal video messages from friends. It is also unclear when Snap would start testing the format or if it would ever be adopted widely.

Snapchat has a media section where publishers and TV networks, like Hearst, Time Inc., 21st Century Fox, Turner and others post shows and host channels. The partners split ad revenue on commercials that run inside the content, but the program has not been as lucrative as media companies had hoped, and longer view times on ads could help draw advertisers.

Snapchat’s ad revenue growth has been underwhelming, impacted by slow audience growth and the devaluing of its ads. Ad prices have dropped since it started selling more ads through its automated ad platform, where prices are cheaper, rather than direct sales deals.

In the third quarter, Snapchat’s ad revenue was $208 million, according to its quarterly report, but financial analysts expected more than $235 million.

Snapchat isn’t the only mobile platform to reconsider long-held beliefs on intrusive ads, and bow to financial pressure. Facebook is starting to test pre-roll video ads in Watch shows after years of criticizing the format as too unfriendly to users, who don’t like sitting through ads to reach their desired entertainment.

“Everyone talks a great game about how their platform is different, their users are different,” says a social media exec at a digital ad agency. “But they will all compromise eventually. Bring on the pre-roll, bring on the skippable.”

Read the entire article on AdAge...

Join us at Spigot Inc. Send resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog.

Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our fun, laid back Spigot Inc lifestyle.