Are you Shopping with your Voice Assistant?

Home/Digital Advertising/Are you Shopping with your Voice Assistant?

Are you Shopping with your Voice Assistant?

Spigot Inc is curious if you would allow your Voice Assistant (Alexa) to shop for you? She seems to be a bit confused…

Ask Alexa to buy some Nike shoes, and she might try to hawk you a pair of Nike men’s Revolution running shoes for $59.99. She’ll spout off product details, then ask, “Would you like to buy it?”

But say you’re actually looking for women’s shoes, as was the case in one Ad Age trial. We tell her that. But she really wants you to buy those men’s Nikes, though.

Read the full article here...

2017-12-06T13:00:12+00:00 December 5th, 2017|

About the Author: