Facebook Tests Splitting News Feed – Spigot Inc Shares: This is Only a Test

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Facebook Tests Splitting News Feed – Spigot Inc Shares: This is Only a Test

An article was published that Facebook has rolled out a test in six countries and are testing a division of its newsfeed into two separate feeds. On one feed, the test will show posts from friends and family. The second feed will show posts comprised from pages. This test, that was rolled out last Thursday has already hurt publishers and there are claims that brand pages have been seen four times less than before.

Spigot Inc would like to know if you would like a separate feed?

“A Facebook spokesperson confirmed the test in an email to Social Pro Daily, saying, “With all of the possible stories in each person’s feed, we always work to connect people with the posts they find most meaningful. People have told us that they want an easier way to see posts from friends and family, so we are testing two separate feeds. One as a dedicated space with posts from friends and family, and another is a dedicated space for posts from pages. To understand if people like these two different spaces, we will test a few things, such as how people engage with videos and other types of posts. These tests will start in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala and Cambodia. We have no current plans to roll this out globally.”

Read the full story on Adweek…

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2017-10-24T13:02:56+00:00 October 23rd, 2017|

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