A couple of years ago, Google launched a program called Accelerated Mobile Pages, or AMP, to speed up the mobile web. Now, it wants to do the same with two of its most lucrative sources of revenue: search and display advertising.
During the company’s Google Marketing Next event today in San Francisco, Google announced a beta test for AdWords advertisers that plugs the fast-loading pages into search ads. Instead of directing traffic to an advertiser’s site, Google is experimenting with an option that directs users to AMP pages. Johnson & Johnson, eBay and Toll Brothers have experimented with AMP landing pages for organic search results. Read full article..