Facebook stories have become very popular and now it’s time to monetize. “Advertisers can extend their Instagram Stories ads to Facebook Stories, or have Facebook reformat their News Feed ads with color-matched image borders and ad copy text shown at the bottom.” Spigot, Inc shares the news from TechCrunch.
After 14 months of silence since launching, Facebook Stories has finally announced a 150 million daily active user count for its Snapchat Stories clone. And now it’s time to earn some money off it. Facebook Stories will start testing its first ads today in the U.S., Mexico and Brazil.
They’re 5- to 15-second video ads users can skip, and while there’s no click-through or call to action now, Facebook plans to add that in the coming months. Advertisers can easily extend their Instagram Stories ads to this new surface, or have Facebook automatically reformat their News Feed ads with color-matched borders and text at the bottom. Facebook also plans to give businesses more metrics on their Stories performance to convince them the feature is worth their ad dollars.
Continue the article on TechCrunch.