Facebook dropped a virtual bomb on the digital publishing ecosystem with its announcement last month that the platform’s News Feed will focus mostly on users’ personal posts rather than content published by publishers or businesses.

The social network’s justification—that it will be making updates to the “ranking so that people have more opportunities to interact with the people they care about”—can be translated as such:

Although many publishers may be moving through the seven stages of grief, I suggest that we gladly skip ahead to the last one: acceptance.

No longer in a relationship

After continuous algorithm changes that sent teams into a tizzy over how they will possibly survive in the volatile world of media, it’s become clear that Facebook will take actions that best serve its business interests, leaving its publisher constituents high and dry in the process.

Although it’s a given that Facebook’s needs evolve, and that as a commercial entity, the company is committed to its shareholders, as a de-facto monopolizer in digital content discovery worldwide, it should be expected to assume responsibility for society’s greater good. This can come in the form of regulating content to promote truthful, safe news, and it can also come in the form of enabling any business to promote its company and content online.

This recent announcement, coupled with those that have come before, make it clear that Facebook will operate solely based on its own interests, leaving the ailing digital publishing industry to look after itself. And as in any relationship—business or personal—one grows tired of being treated poorly.

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