As of right now, most voice powered devices are not completely recognizing brands… but things are changing. Amazon, Apple and Google are all making these upgrades to better serve their users. Just like at Spigot Inc, our users are our number one priority!
“For decades, listening to ‘the voice of the customer’ has been the Holy Grail for marketers. Now, thanks to technology, they can do it millions of times each day.
According to Google and Bing, one in four searches is conducted by talking, not typing, a figure comScore predicts will reach 50 percent by 2020. That same year Echo alone will account for $7 billion in voice transactions—or vcommerce—per investment firm Mizuho Bank.
Voice is having its moment. People are talking, devices are listening and brands are attempting to insert themselves into the conversation, using Amazon Alexa voice skills and Google Home apps.”
Read the entire article on Adweek.