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Another Successful Spigot, Inc. Affiliate Summit

Last week Spigot, Inc. took a trip out to Las Vegas to attend the annual Affiliate Summit West. The summit is held in the Paris hotel and gives companies in the advertising, marketing and affiliate space an opportunity to network, catch-up with clients and learn more about the affiliate/marketing world. With over 6,000 attendees from from 60 different countries, and over 300 exhibitors and sponsors – ASW is the biggest marketing conference in the world. This conference is extremely beneficial for us – Spigot, Inc. got to meet with new and old client’s –  in a relaxed/fun setting to foster relationships and gain new business/ways to drive traffic. 

The first day of the summit consisted of a “Meet Market” with over 1,000 booths of companies looking to make connections. The remaining days of the summit –  everyone got the opportunity to go into the exhibit and check out all of the booths and everyone got EXTREMELY creative this year!  There were a few giant tiki bars with mingling areas, a huge coffee bar, a simulated wake board and PowerInbox had a throwback airbrush shirt stand! During the times Spigot, Inc. wasn’t attending the exhibit, we took clients on a helicopter ride, jumped off the stratosphere, attended client-run parties and had extremely productive dinners.  

Overall ASW was a great experience for new and old Spigot, inc. attendees and we can’t wait for the next one! If you want to be a part of a company that promotes networking, travelling and a “work-hard, play-hard” atmosphere – we’d love to speak with you! Send your resume and cover letter to careers@spigot.com for review! Again, check out all of our adventures on the Spigot Inc blog. Be sure to follow us on LinkedInTwitter and Instagram… like us on Facebook and never miss out on the Spigot Inc lifestyle.

 

It’s Time to Monetize on Facebook Stories

Facebook stories have become very popular and now it’s time to monetize. “Advertisers can extend their Instagram Stories ads to Facebook Stories, or have Facebook reformat their News Feed ads with color-matched image borders and ad copy text shown at the bottom.” Spigot, Inc shares the news from TechCrunch.

After 14 months of silence since launching, Facebook Stories has finally announced a 150 million daily active user count for its Snapchat Stories clone. And now it’s time to earn some money off it. Facebook Stories will start testing its first ads today in the U.S., Mexico and Brazil.

They’re 5- to 15-second video ads users can skip, and while there’s no click-through or call to action now, Facebook plans to add that in the coming months. Advertisers can easily extend their Instagram Stories ads to this new surface, or have Facebook automatically reformat their News Feed ads with color-matched borders and text at the bottom. Facebook also plans to give businesses more metrics on their Stories performance to convince them the feature is worth their ad dollars.

Continue the article on TechCrunch.

Publishers and Advertisers – Spigot Inc Shares How to Reach Generation Z

Adweek published three ways that publishers and advertisers can reach Generation Z. Spigot, Inc shares the scoop below.

Millennials: The word alone is probably enough to draw a reaction from most people. In digital media, however, this generation has represented one thing: a profitable audience.

But as millennials transition to adulthood, publishers and advertisers alike are diverting their collective attentions to the next generation: Generation Z.

The successor generation to millennials is the first to have been immersed in digital since birth. So, while publishers and advertisers can employ some of the tactics used to reach, attract, engage and retain millennials, there’s still plenty to learn.

But the question remains: How do you reach, attract, engage and retain this generation? Here are three things that can help.

Know your audience

This generation of digital natives is comprised of those born from the mid-1990s to the mid-2000s. Currently, Gen Z makes up one-quarter of the population. And by 2020, it will account for 40 percent of all consumers.

As digital natives, Gen Z-ers are constantly consuming media through their personal devices, and they spend considerable time engaged with social media apps. In fact, about one-half of them are connected online about 10 hours per week.

Gen Z already boasts an astonishing $44 billion in annual purchasing power, with 75 percent of participants in an IBM survey saying that they spend more than one-half of the money that’s available to them each month.

For brands, messaging matters, of course, but perhaps not as much as product quality. The IBM study also found that 52 percent of Gen Z consumers will transfer loyalty from brand to brand if they find product quality to be subpar. Correspondingly, 66 percent said quality and availability are the most prominent issues when choosing one brand over another.

Overall, Gen Z-ers expect experiences to be both experiential and rewarding—they’re not wooed or easily impressed by extravagant or intrusive content. It’s become clear that connecting with this generation will require a change in strategy from both digital publishers and advertisers.

Tap into audience consumption habits

When targeting Gen Z, digital publishers are paying attention to which social platforms they’re flocking to the most. Female-focused Gen Z publisher Obsessee turned to social media to reach its desired audience. Interestingly, Obsessee doesn’t have a traditional homepage or website for that matter. Instead, all of its content exists on social media platforms—10 of them, to be exact.

But to understand where Gen Z consumes content, it’s important to first understand where it doesn’t. According to a study conducted by Cassandra, an authority on millennials and Gen Z, 29 percent of Gen Z-ers deem Facebook outdated and “uncool.” Instead, they prefer platforms that allow for more visual creativity. More than 56 percent regularly use messaging applications such as Snapchat.

For Gen Z, media consumption is more than just entertainment—it’s part of their daily routine, from start to finish. According to eMarketer, Gen Z’s time on publisher sites show more time and engagement with video than text. 57 percent of 13- to-17-year-olds said they’re watching more short-form video than they did a year ago. Just 45 percent of millennials—defined here as 18- to-34-year-olds—said the same.

Another publisher taking a unique approach to luring Gen Z-ers is Galore, which has opted for a branded approach to content. Galore focuses on creating content for marketers, connecting them with influencers and monetizing in a way isn’t off-putting to Gen Z consumers. CEO Mike Albanese noted the stark contrast between Galore’s methods and the long-accepted approach of yesteryear, saying the key is to “make a lot of content, figure out how to drive lots of traffic, get some big audience numbers and kind of wrap advertising around it.”

By tying advertisers directly into the content creation process, Galore may be at the forefront of what could become the way to digitally connect with Gen Z.

Embrace innovation

Gen Z has come of age on digital media. Research conducted by Kantar Millward Brown suggests that Gen Z prefers innovative advertising formats such as native ads and branded content over other digital advertisements, like banner and display ads.

The study found that only 29 percent of Gen Z responds positively to desktop display ads—a significantly smaller percentage than millennials, of which 41 percent respond positively. Similarly, only 22 percent and 21 percent responded positively to mobile display ads and mobile video ads, respectively.

The Kantar Millward Brown report explains that advertisers and publishers must “stop using invasive, non-skippable online formats that are disliked by all generations … embrace branded content, which is a more popular format. For Gen Z, make ads interactive and use innovative online formats.”

Gen Z also appreciates when advertisers respect their digital space, responding positively toward mobile rewards video and skippable pre-rolls, which achieved net positive scores of 41 percent and 15 percent, respectively, in the study.

In contrast, non-skippable pre-rolls and pop-ups are the most negatively received ad formats among Gen Z, likely because of screen clutter.

There’s no question that Gen Z is prompting a dramatic shift in how digital publishers and advertisers think about, create and serve content. Those who embrace the generation’s core habits—and understand the differences between Gen Z-ers and millennials—should be well-prepared for the next generation of digital media.

A Major Foul for Advertisers on Sports Sites

Spigot Inc wants to warn sports advertisers that Forensiq has uncovered “a sophisticated bot that is taking over major sports sites and costing advertisers up to $250 Million.”

“A discovery from fraud company Forensiq claims advertisers are losing big money from a stealthy bot that’s using a new tactic to siphon millions of dollars away from sports websites including NFL team domains, ESPN and CBS Sports.

The firm’s technology uncovered the sports bot after tracking web traffic to all 32 NFL team sites for 90 days as well as bigger sports sites such as ESPN, CBS Sports and NBA and MLB properties, totaling 340 million impressions. Unlike more well-known tactics where fraudsters target so-called long-tail websites where content is never seen by consumers, Forensiq believes this bot is targeting premium content, essentially hijacking legitimate publishers’ online ad space through malware. Specifically, the bot is focused on video ad units, which typically have higher cost-per-thousand, or CPM, prices.

“This bot is injecting ads on the sites and then monetizing them through networks and other types of traffic sources so that the site is not losing any revenue from the bot but their name is being taken advantage of,” said Amit Joshi, director of data science at Forensiq.”

Read the full article and how Forseniq thinks that it happens on Adweek

 

The Struggle is Real – Spigot Inc Explains

One of the biggest challenges in the ad tech business is building trust. At Spigot Inc, we feel we have great relationships of trust with all of our partners. Spigot Inc is a member of the Clean Software Alliance and work closely with all of the big players to ensure all guidelines are met.

Straight from DMEXCO, this article from ADWEEK speaks about how the ad tech industry and marketers are struggling with digital advertising. Click on the link above to read the full article.

Review our Spigot Inc career page for info on available positions. See what else is happening at Spigot Inc on our blog.

 

 

Google is Ramping up Security for YouTube

Google is using artificial intelligence to make sure YouTube content is safe for brands. It’s also working with MRC-accredited third parties… In the past few weeks brands have pulled money from YouTube after their ads appeared alongside offensive videos.

Google is working with third-party companies to make sure YouTube content is safe for brands while also deploying advanced machine learning to better identify content that might be deemed offensive to viewers and advertisers.

A Google spokesperson today told Adweek in a statement that the companies are accredited by the Media Rating Council to conduct ad verification audits but didn’t provide a full list of the third-party companies Google is working with.  Read full article here…