Amazon is Shaking up the Ads Industry – Spigot Inc Explains

There is a lot of talk about Amazon and its power in the search industry at DMEXCO. Spigot Inc shares the announcement from DMEXCO.

“After testing search-based ads with agencies and brands, Kenshoo is making Amazon ads readily available to all marketers through an API integration today. According to Yoav Izhar-Prato, co-founder and CEO of Kenshoo, Amazon could be the hottest new player in search because “whether it’s about brand awareness or down to performance across devices, it just works.”

He added, “People very much underestimate the power and promise that Amazon brings to the table. It is the emergence of brand and performance, and it’s the first time that we’re seeing this coming together. Amazon right out of the gate is speaking very well to those consumer-goods companies that are trying to reach consumers, because Amazon is the solution of choice for the consumer, and what we’ve seen in almost every metric is promising.”

Read the entire article on Adweek

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