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Another Successful Spigot, Inc. Affiliate Summit

Last week Spigot, Inc. took a trip out to Las Vegas to attend the annual Affiliate Summit West. The summit is held in the Paris hotel and gives companies in the advertising, marketing and affiliate space an opportunity to network, catch-up with clients and learn more about the affiliate/marketing world. With over 6,000 attendees from from 60 different countries, and over 300 exhibitors and sponsors – ASW is the biggest marketing conference in the world. This conference is extremely beneficial for us – Spigot, Inc. got to meet with new and old client’s –  in a relaxed/fun setting to foster relationships and gain new business/ways to drive traffic. 

The first day of the summit consisted of a “Meet Market” with over 1,000 booths of companies looking to make connections. The remaining days of the summit –  everyone got the opportunity to go into the exhibit and check out all of the booths and everyone got EXTREMELY creative this year!  There were a few giant tiki bars with mingling areas, a huge coffee bar, a simulated wake board and PowerInbox had a throwback airbrush shirt stand! During the times Spigot, Inc. wasn’t attending the exhibit, we took clients on a helicopter ride, jumped off the stratosphere, attended client-run parties and had extremely productive dinners.  

Overall ASW was a great experience for new and old Spigot, inc. attendees and we can’t wait for the next one! If you want to be a part of a company that promotes networking, travelling and a “work-hard, play-hard” atmosphere – we’d love to speak with you! Send your resume and cover letter to careers@spigot.com for review! Again, check out all of our adventures on the Spigot Inc blog. Be sure to follow us on LinkedInTwitter and Instagram… like us on Facebook and never miss out on the Spigot Inc lifestyle.

 

ApplePay in 13 More Countries!

Apple Pay has been officially launched in 13 additional countries, allowing millions of European users to make easier, quicker and safer transactions through their mobile devices, by loading their bank cards onto their Apple Wallet.

The mobile payment system allows iPhone 6, 6s, 6, 7, 8, 6 Plus, 6s Plus, 7 Plus, 8 Plus, SE, X, XS, XS Max, and XR users to make payments for goods and services in retail stores using an NFC chip built into their iPhones”, according to MacRumors.
Apple Pay now supports all the major bank cards across Bulgaria, Croatia, Cyprus, Estonia, Greece, Latvia, Liechtenstein, Lithuania, Malta, Portugal, Romania, and Slovenia.

Apple Pay seems to be expanding rapidly as the new services have already only recently been enabled in Poland, Norway, Kazakhstan, Belgium, Germany, Czech Republic, Saudi Arabia, Austria, and Iceland.

Keep up with the latest tech news by following the Spigot, Inc  blog!

Interested in a new career? Send your resume and cover letter to careers@spigot.com for review! Again, check out all of our adventures on the Spigot Inc blog.

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Spigot, Inc. Upgraded Their Ping-Pong Table

Ping-Pong is extremely popular around the Spigot, Inc. office – and last week we received a giant Amazon box with a brand new Joola professional caliber Ping-Pong table. It turned out to be perfect timing because we have visitors from our Romania office in town and they are extremely good – which makes for a huge competition and a ton of spectators. Ping-pong has gotten so competitive around here that even the company next door to us challenged us to a tournament!

Competition is a large part of our company culture, in business and in our inter-office games/ If you feel like you are competitive by nature and have what it takes to join an innovative fun company like Spigot, Inc. we would love to speak with you! Send your resume to us at careers@spigot.com and be sure to follow us on LinkedIn, Twitter and Instagram… like us on Facebook and never miss out on the Spigot, Inc. lifestyle.

 

Consumers do not Mind Ads on Mobile if they are Optimized Properly

Spigot, Inc learned that adults in the UK do not mind ads on mobile if they are properly optimized. Read the full story from Marketing Tech News.

Ads can be annoying, especially on mobile. But, according to research IAB UK the main source of annoyance for consumers using mobile is not the ads themselves, but the fact that a lot of them aren’t optimised for the format.

12,000 UK adults were asked about their feelings towards mobile advertising, and the vast majority of them are in favour of ads in order to keep online content free. 84% prefer ads to paying for an ad-free experience.

“A sustainable future is about making the experience work for everyone in the digital ecosystem, most importantly, people,” said Tim Elkington, Chief Digital Officer at IAB UK.

“Context is not a new concept, but we are still seeing a lot of ads not fit for purpose, and this report shows there are big benefits for brands that optimise for smartphones.”

The biggest factor that is likely to squander consumer goodwill towards ads is anything that makes whatever they are trying to do more difficult to do. Clunky, screen-filling ads that have people furiously jabbing at their screens are not likely to end in a conversion, unless by accident.

“When it comes to mobile, brands often use TV ads or desktop creative for a mobile environment and expect it to work. This is not the right approach and never will be,” said Ben Phillips, Global Head of Mobile, at MediaCom.

 

 

Publishers and Advertisers – Spigot Inc Shares How to Reach Generation Z

Adweek published three ways that publishers and advertisers can reach Generation Z. Spigot, Inc shares the scoop below.

Millennials: The word alone is probably enough to draw a reaction from most people. In digital media, however, this generation has represented one thing: a profitable audience.

But as millennials transition to adulthood, publishers and advertisers alike are diverting their collective attentions to the next generation: Generation Z.

The successor generation to millennials is the first to have been immersed in digital since birth. So, while publishers and advertisers can employ some of the tactics used to reach, attract, engage and retain millennials, there’s still plenty to learn.

But the question remains: How do you reach, attract, engage and retain this generation? Here are three things that can help.

Know your audience

This generation of digital natives is comprised of those born from the mid-1990s to the mid-2000s. Currently, Gen Z makes up one-quarter of the population. And by 2020, it will account for 40 percent of all consumers.

As digital natives, Gen Z-ers are constantly consuming media through their personal devices, and they spend considerable time engaged with social media apps. In fact, about one-half of them are connected online about 10 hours per week.

Gen Z already boasts an astonishing $44 billion in annual purchasing power, with 75 percent of participants in an IBM survey saying that they spend more than one-half of the money that’s available to them each month.

For brands, messaging matters, of course, but perhaps not as much as product quality. The IBM study also found that 52 percent of Gen Z consumers will transfer loyalty from brand to brand if they find product quality to be subpar. Correspondingly, 66 percent said quality and availability are the most prominent issues when choosing one brand over another.

Overall, Gen Z-ers expect experiences to be both experiential and rewarding—they’re not wooed or easily impressed by extravagant or intrusive content. It’s become clear that connecting with this generation will require a change in strategy from both digital publishers and advertisers.

Tap into audience consumption habits

When targeting Gen Z, digital publishers are paying attention to which social platforms they’re flocking to the most. Female-focused Gen Z publisher Obsessee turned to social media to reach its desired audience. Interestingly, Obsessee doesn’t have a traditional homepage or website for that matter. Instead, all of its content exists on social media platforms—10 of them, to be exact.

But to understand where Gen Z consumes content, it’s important to first understand where it doesn’t. According to a study conducted by Cassandra, an authority on millennials and Gen Z, 29 percent of Gen Z-ers deem Facebook outdated and “uncool.” Instead, they prefer platforms that allow for more visual creativity. More than 56 percent regularly use messaging applications such as Snapchat.

For Gen Z, media consumption is more than just entertainment—it’s part of their daily routine, from start to finish. According to eMarketer, Gen Z’s time on publisher sites show more time and engagement with video than text. 57 percent of 13- to-17-year-olds said they’re watching more short-form video than they did a year ago. Just 45 percent of millennials—defined here as 18- to-34-year-olds—said the same.

Another publisher taking a unique approach to luring Gen Z-ers is Galore, which has opted for a branded approach to content. Galore focuses on creating content for marketers, connecting them with influencers and monetizing in a way isn’t off-putting to Gen Z consumers. CEO Mike Albanese noted the stark contrast between Galore’s methods and the long-accepted approach of yesteryear, saying the key is to “make a lot of content, figure out how to drive lots of traffic, get some big audience numbers and kind of wrap advertising around it.”

By tying advertisers directly into the content creation process, Galore may be at the forefront of what could become the way to digitally connect with Gen Z.

Embrace innovation

Gen Z has come of age on digital media. Research conducted by Kantar Millward Brown suggests that Gen Z prefers innovative advertising formats such as native ads and branded content over other digital advertisements, like banner and display ads.

The study found that only 29 percent of Gen Z responds positively to desktop display ads—a significantly smaller percentage than millennials, of which 41 percent respond positively. Similarly, only 22 percent and 21 percent responded positively to mobile display ads and mobile video ads, respectively.

The Kantar Millward Brown report explains that advertisers and publishers must “stop using invasive, non-skippable online formats that are disliked by all generations … embrace branded content, which is a more popular format. For Gen Z, make ads interactive and use innovative online formats.”

Gen Z also appreciates when advertisers respect their digital space, responding positively toward mobile rewards video and skippable pre-rolls, which achieved net positive scores of 41 percent and 15 percent, respectively, in the study.

In contrast, non-skippable pre-rolls and pop-ups are the most negatively received ad formats among Gen Z, likely because of screen clutter.

There’s no question that Gen Z is prompting a dramatic shift in how digital publishers and advertisers think about, create and serve content. Those who embrace the generation’s core habits—and understand the differences between Gen Z-ers and millennials—should be well-prepared for the next generation of digital media.

Google Glitch Removes Publishers From ‘News’ Section

AdAge reports… A sizable amount of publishers were removed from Google News without warning late Sunday, the result of what the tech company is calling an unintentional glitch.

“Our news website was removed from Google News and our team is depressed,” one publisher wrote on Google’s Help Forum. “Help.”

“I have been a Google News source for 10 years,” another wrote. “This afternoon, all of a sudden, my posts stopped going into Google News.”

It’s unclear what caused the purge, but it appears to be temporary.

Maricia Scott, engineering director at Google News, says the issue was the result of “an unintentional technical error.”

This is “not something we did manually,” Scott says. “We are working hard to identify the sites that were incorrectly affected and will get them back as soon as we possibly can.”

Some sites are already back online, while insiders at Google tell Ad Age the issue should be resolved by the end of the day.

Still, it’s certainly eye-opening how much publishers rely on Google for traffic, with some forum posters claiming they reach “millions of users each month.” The issue also doesn’t seem to be related to quality, as a decent chunk of reputable publications posted to the forum.

The issue first surfaced late yesterday and has continued on throughout Monday. Publishers were able to determine they were removed after seeing they were no longer “approved.”

Come join the us at Spigot Inc. If you would like the opportunity to travel the world with us, send resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog. The fun never ends at Spigot Inc.

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Amazon is Pushing to Grow its Ad Business

According to Digiday, Amazon is pushing to grow its ad business. Spigot Inc shares their findings.

If 2017 was about the hype around Amazon’s ad business, then 2018 will be its reality as the online giant tries to convert that interest from advertisers into revenue. The retailer’s ad business is tiny compared to Google and Facebook, but it is quickly carving out a place for itself alongside the online duopoly. Here’s how its stake in online media will materialize, in four charts.

Eyes on Amazon
Brands may not be ready to spend big on Amazon in the same way they do on Google and Facebook, but they are taking it seriously. Nearly two-thirds (63 percent) of 250 business-to-consumer marketers surveyed in the U.S. said they would increase their spending on Amazon over the next year, according to a report by GroupM’s Catalyst done in September. Fifty-four percent of respondents said they would increase their Google budgets, while 53 percent said they planned to spend more on Facebook ads.

Amazon’s growing share of budgets is in part due to its being new to many advertisers. Just 15 percent of the marketers interviewed said they use all of Amazon’s advertising products, while only 17 percent said they have a fully defined strategy.

Source: GroupM’s Catalyst

Amazon’s ad business will surpass Twitter and Snapchat
The site’s ad revenues in the U.S. are forecast to hit $1.65 billion in 2017, significantly less than that of Google ($35 billion) and Facebook ($17 billion) but ahead of Twitter ($1.21 billion) and Snapchat ($642 million), per eMarketer. Advertising on Amazon is rising faster than almost every other big ad publisher, according to eMarketer, with a 48.2 percent rise set for 2018. In 2019, Amazon will take $3.19 billion in net U.S. digital ad revenues, equating to around 3 percent of total digital ad spending.

Source: eMarketer

Amazon looms large in the purchase process
Amazon is becoming as ubiquitous to product searches as Google is to general online queries. While more shoppers in the U.S., Germany, the U.K. and France use Google (85 percent) for product research and shopping, 56 percent use Amazon as the starting point for product research, according a survey in September of 3,100 shoppers by technology platform Kenshoo. Even if shoppers find a product that’s suitable on another site, more than half (51 percent) admitted they will usually check Amazon to do more research before making a purchase.

Source: Kenshoo

Agencies are boosting spending on Amazon
WPP CEO Sir Martin Sorrell has been one of the most prominent voices on Amazon in 2017. Hopeful that the shopping giant will break Google and Facebook’s stranglehold on online media, Sorrell and his peers have maneuvered their agencies to win more of the budget going into the channel. That shift is reflected in WPP’s plan to increase its spending on Amazon by 40-50 percent, to around $300 million, according to The Wall Street Journal. Similarly, French holding company Publicis will increase its year-over-year spending on Amazon by 50 percent to $300 million in 2018. Omnicom is set to double its year-over-year spending on Amazon next year to around $200 million.

Most advertisers want to test the impact of Amazon ads, said Andreas Reiffen, CEO at performance marketing specialist Crealytics. “We’re mainly being asked two questions: What return on ad spend can we expect?” he said. “And how much incremental uplift can we generate by spending additional advertising money on Amazon?”

Source: The Wall Street Journal

Come join the us at Spigot Inc. If you would like the opportunity to travel the world with us, send resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog. The fun never ends at Spigot Inc.

Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our cool Spigot Inc lifestyle.

Spigot Inc Shares from WSJ the Top Advertising Business Questions for 2018

2017 was a big year for the advertising business. Spigot Inc shares the top advertising business questions courtesy of the Wall Street Journal.

It was a big year for advertising advancements and controversies, as agencies, media companies, and measurement and digital firms sought new ways to reach and track today’s elusive consumers. But questions remain for the top companies in the ad business as we head into 2018. Here are just a few of the biggest question marks—and the people who may hold the answers.

Will Amazon become an advertising powerhouse?

Amazon has quietly been building up an ad business that includes search and banner ads on its e-commerce platform and ads around its streaming NFL games for Amazon Prime members. It even uses its prized data to help advertisers target audiences on other websites. But the ad business hasn’t been a top priority for Amazon…until now. Under Amazon’s vice president of global ad sales, Seth Dallaire, the company is more aggressively courting ad buyers. Those advertisers and the holding companies that guard their billion-dollar budgets are taking note and working with Mr. Dallaire’s team to find new ways to spend with the coveted e-commerce giant. It may take years to pry a meaningful amount of spending from the so-called advertising duopoly of Facebook and Google, but his efforts are worth watching regardless.

What impact will Marcel have on Publicis’s business?

Publicis this summer set off a shock wave in the ad industry when it announced it was pulling out of Cannes and other large events in 2018 to save money to invest in Marcel—an “artificial intelligence” platform to facilitate more collaboration and communication among its global offices. The technology may also help the agency use its resources more efficiently. It’s a bold bet by Arthur Sadoun, who took over as chief executive of Publicis in June, at a time when the business is grappling with client spending cuts and change brought on by the shift to digital advertising. Madison Avenue will be keeping an eye on how Marcel helps evolve the challenged ad services business in ways humans can’t.

How will Nielsen evolve its business?

Nielsen has long reigned over TV viewing measurement—the crucial metrics that underpin most networks’ advertising sales. But as viewing habits shift from traditional TV providers to a range of digital platforms, the company has had to scramble to find new ways to capture audiences across devices and services and then convince media buyers and sellers to adopt new metrics. Nielsen has made strides in cross-platform measurement, finding new ways to better measure viewing outside of the home, on Netflix and on other digital media platforms like YouTube. Still, in its “Watch” division, which houses the media measurement products, the company’s “Total Content Ratings” metric has been met with skepticism by some TV networks. And its “Buy” unit, which includes measurement and analytics products for packaged goods brands and retailers, also has come under pressure due to the “challenging fast-moving consumer goods environment in the U.S.,” according to a recent earnings statement from Nielsen CEO Mitch Barns. In the year ahead, all eyes will be on Mr. Barns. Will he consider building out new digital measurement capabilities through acquisition or even spinning off parts of the business?

Will WPP continue to consolidate its shops or take more drastic measures?

WPP has had one of the toughest financial years in its history, with few signs of a sustained turnaround in the new year. As the largest ad holding company in the world grapples with client cutbacks and changing consumer habits, WPP is rethinking its organizational structure to create more marketing integration, flexibility and cost efficiency for clients. WPP CEO Martin Sorrell has spent the past year combining various agency groups within the holding company. He moved digital agency Possible into Wunderman and reduced the company’s media agency portfolio by moving Maxus people and resources into MEC (which was renamed Wavemaker) and Essence. He also clumped together health-care and branding agencies. But there’s still more work to be done for WPP to get back on track. Will Mr. Sorrell continue to consolidate his shops or take more drastic measures, such as merging with a large consultancy or selling underperforming assets?

Will Accenture and other consulting firms start to be a real threat?

Pierre Nanterme didn’t build a career on Madison Avenue. But the Accenture CEO is one to watch as the consulting firm continues to muscle its way into the marketing services business. To boost its Accenture Interactive group, the company has acquired numerous ad and marketing firms, including Matter, Rothco, Clearhead and Wire Stone in 2017 alone. Large consulting firms are no match for ad holding companies quite yet, but they’re certainly top of mind for ad executives gearing up for heightened competition. Perhaps 2018 will be the year Accenture—or its rivals—make a more aggressive acquisition play, or start to win more large and lengthy marketing assignments.

Will advertisers stick with Snap?

It has been a bit of a rough year for Snap. In the months since its public offering, the company has seen its share price falter and user growth slow significantly amid heightened competition from much larger rival Facebook and its Instagram platform. But the company in recent months has focused its efforts on getting users to log on more frequently, starting with a redesign to simplify the Snapchat app and promote more relevant content. Snap also has been working to build out its ad sales operation under Viacom veteran Jeff Lucas. Still, it remains to be seen if the company can get its user growth back on track, and whether advertisers will continue to increase their spending with Snap or refocus their energies on another player that can reach younger consumers and potentially challenge the duopoly.

Full article here on WSJ…

Come join the us at Spigot Inc. If you would like the opportunity to travel the world with us, send resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog. The fun never ends at Spigot Inc.

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Snapchat May Make You Wait – 1,2,3…

Spigot Inc has a lot of Snapchatter’s in our Fort Myers office. Three seconds pass by very quickly. Most or our colleagues are prepared to count to 3 in the future to continue viewing their friends stories.

Snapchat — a company that’s been reluctant to impose ads on its audience — is now weighing whether it will force people to sit through three seconds of commercial breaks before offering a skip option on ads.

Evan Spiegel, co-founder and chief executive officer of Snap Inc.
Evan Spiegel, co-founder and chief executive officer of Snap Inc. Credit: Michael Nagle/Bloomberg

Advertisers and media partners familiar with the company’s thinking say serious consideration is being given to such a plan, which would help solve a nagging flaw in Snapchat’s business: its young users often skip commercial interruptions within less than a second. The delayed skip button would be similar to the experience on YouTube, where TrueView ads run for five seconds before allowing people to escape.

Snapchat — a company that’s been reluctant to impose ads on its audience — is now weighing whether it will force people to sit through three seconds of commercial breaks before offering a skip option on ads.

Advertisers and media partners familiar with the company’s thinking say serious consideration is being given to such a plan, which would help solve a nagging flaw in Snapchat’s business: its young users often skip commercial interruptions within less than a second. The delayed skip button would be similar to the experience on YouTube, where TrueView ads run for five seconds before allowing people to escape.

For Snapchat, this would be a bold experiment, since leaders under CEO Evan Spiegel have been hyper-sensitive about imposing ads on the audience. Snapchat’s current video ads now are easily dismissed with a tap of the screen, but one top advertiser says that has led to average view times on ads that barely reach a second.

Snapchat’s ad sales team is applying pressure on internal executives to approve the new format so the service can appease brands and attract more ad dollars, this advertiser says. A publishing partner also confirmed there have been talks with Snapchat about trying the three-second skippable ads.

“Advertisers are not spending as much as they have previously with Snapchat,” says the top advertiser from a brand that works closely with the messaging service. “They have to do something that draws more interest from advertisers, and they are getting more aggressive to address the market’s needs.”

There are no publicly released stats on average view times for Snap ads, but advertisers have often expressed frustration with short ad runs on many digital properties. On Facebook, for instance, people are quick to scroll away from ads as they autoplay in their News Feeds, leading to average view times of less than two seconds for many brands.

“Snap’s audience tends to be younger, which is great, but they’re not very engaged,” the advertiser says. “They need ads that can keep people’s attention for longer periods of times.”

The Media Rating Council has determined two seconds is the minimum time needed for a video ad to be considered “viewable,” and if Snapchat can force more three-second views it would go a long way to addressing viewability concerns.

Snapchat ad execs could not be reached at press time, and it’s unclear where the forced-view ads would be allowed to appear in the app. These style of ads might be better reserved for running inside videos from Snapchat’s professional media partners rather than inside personal video messages from friends. It is also unclear when Snap would start testing the format or if it would ever be adopted widely.

Snapchat has a media section where publishers and TV networks, like Hearst, Time Inc., 21st Century Fox, Turner and others post shows and host channels. The partners split ad revenue on commercials that run inside the content, but the program has not been as lucrative as media companies had hoped, and longer view times on ads could help draw advertisers.

Snapchat’s ad revenue growth has been underwhelming, impacted by slow audience growth and the devaluing of its ads. Ad prices have dropped since it started selling more ads through its automated ad platform, where prices are cheaper, rather than direct sales deals.

In the third quarter, Snapchat’s ad revenue was $208 million, according to its quarterly report, but financial analysts expected more than $235 million.

Snapchat isn’t the only mobile platform to reconsider long-held beliefs on intrusive ads, and bow to financial pressure. Facebook is starting to test pre-roll video ads in Watch shows after years of criticizing the format as too unfriendly to users, who don’t like sitting through ads to reach their desired entertainment.

“Everyone talks a great game about how their platform is different, their users are different,” says a social media exec at a digital ad agency. “But they will all compromise eventually. Bring on the pre-roll, bring on the skippable.”

Read the entire article on AdAge...

Join us at Spigot Inc. Send resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog.

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Web Developer for Hire at Spigot Inc

Web Developer

Spigot, Inc is one of the world’s leading digital performance-based marketing companies, dedicated to providing superior results for our advertisers and media partners. Spigot, Inc accomplishes this by combining best-in-class expertise in media optimization and targeting with our in-house analytics and big-data technology.

Spigot, Inc has a strong analytical focus that requires quick reaction in this fast-paced environment. Our success is fueled by employee innovation, data driven decisions and a startup mentality. Our teams are comprised of Software Engineers, Web Developers, Media Buyers, Account Managers and Business Intelligence Analysts. These positions are located in our Fort Myers office. Employees enjoy free lunches, free benefits, unlimited time off, no dress code and company team building trips.Position Overview

The Web Developer will be designing and maintaining several web properties with a focus on increasing user acquisition and engagement. This individual will be expected to take ownership and create, test and deploy production-ready code and design. A complete understanding of web design and a desire to create an engaging user experience is a must. Primary duties include:

  1. Design: Focusing on graphic design for ads and landing pages or home pages
  2. Coding: Move your design to production using HTML, CSS, and JavaScript
  3. A/B Testing: Monitoring performance across multiple variations of a design to determine the top performer
  4. Optimization: Iterate to increase KPIs in each point of the conversion funnel
  5. Competitive Research: Proactively keeping up to date on industry trends

Candidate Overview

The successful candidate will be a KPI focused, confident leader with at least:

  • 3-5 years’ development experience, with advanced knowledge of HTML, CSS and JavaScript/jQuery
  • Advanced graphic design and web design knowledge (you love Photoshop or Illustrator)
  • Experience conducting and monitoring A/B testing and conversion rate optimization
  • Basic knowledge of SQL a plus
  • Understanding of and/or experience with Amazon Web Services is helpful

The successful candidate will also demonstrate the following abilities:

  • Entrepreneurial: Driven and focused on growing the business
  • Adaptability: Capable of adjusting to changing priorities in a fast-paced environment.
  • Passion for Technology: Excitement for new technology, bleeding edge applications, and a positive attitude towards solving real world challenges.
  • Creativity: Research the latest trends to design competitive ad units.
  • Resourceful: Looks for ways to achieve goals with available resources.
  • Team Player: Demonstrates a strong ability to support department staff members and managers; able to establish collaborative relationships with peers.
  • Passionate: Able to promote design recommendations and sell your ideas

Measurements of SuccessThere are several key measurements of success this employee will use to benchmark performance including:

  • Quarterly financial goals (revenue and GP)
  • Implementing iterations of our current conversion funnel to hit KPIs and scale quickly
  • Driving both internal and partner conversion rates to increase extension monetization

Come join the fun. If you would like the opportunity to travel the world with us, send resume and cover letter to careers@spigot.com for review! Check out all of our adventures on the Spigot Inc blog. The fun never ends at Spigot Inc.

Be sure to follow us on Twitter and Instagram… like us on Facebook and never miss out on our cool Spigot Inc lifestyle.