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Twitter: Something New Has Been Launched

Twitter now enables users to quickly react with an emoji to the direct messages they receive.

As Spigot Inc. has learned from Social Media Today, “Twitter has announced the launch of its new reactions-like option in direct messages, which enables users to allocate a quick emoji response to any message within a thread.”

Twitter explained that the procedure is quick and easy. Users can add a reaction not only to text messages but to media attachments too.

All they have to do is to double tap on the message and pick the emoji they want. If they change their mind, they can immediately undo the reaction.

When it comes to group chats, users can tap on the emoji to find out who reacted to their message.  Also, every time a new reaction is added they get notified.

Given the fact that a number of messaging platforms already provide these tools, makes sense for Twitter to be looking for new ways to enhance users’ experience.

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What’s The “New Facebook”?

After four major redesigns, Facebook is now pushing out a massive “make over” called The New Facebook.

Facebook’s new look will be more contemporary, more bright and less cluttered. Last year’s hottest trend, Dark Mode, will also be available to the users.

Groups will be prioritised and Groups Tab will be improved, so finding new groups will be much easier!

Although users cannot force the update, it is said that Facebook has begun giving some users access to the redesigned desktop version.

According to Pocket-Lint, “If you sign in to the Facebook website from your browser and receive this alert, you’ll need to consent to the trial. Facebook will then switch on the interface update and let you choose between a white background with bright icons or a dark mode. Facebook is also reportedly offering you the option to switch back to the old Facebook design at any time.”

Keep up with the latest tech news by following the Spigot, Inc  blog!

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Spigot Inc Shares How SnapChat Plans to Snap Back

Spigot Inc employees are still using Snapchat despite others complaints of usability.

Snapchat is delivering on its promise to make its app more user friendly for both its users and advertisers.

 On Wednesday, the company unveiled its new app, which separates “the social from the media.”

In essence, users will be able to see Chats and Stories from their friends on the left side of the screen. Stories from publishers, as well as creators, will be on the right side.

“The combination of social and media has yielded incredible business results, but has ultimately undermined our relationships with our friends and our relationships with the media,” Snapchat CEO Evan Spiegel said in an Axios op-ed. “We believe that the best path forward is disentangling the two by providing a personalized content feed based on what you want to watch, not what your friends post.”

According to Jason Beckerman, co-founder and CEO of Unified, the advancements made are certainly favorable to brands and should lead to more adoption and increased advertising revenue. “The question will be if they help spark more user growth as well,” he added. “With this increase in advertising investments, the need for marketers to manage and measure the vast data exhaust from their campaigns is more critical than ever.”

Communication and media consumption were already segregated into different sides of Snapchat’s app, so the changes announced seem more like iterative developments rather than a wholesale redesign, says eMarketer principal analyst Debra Aho Williamson.

She adds that it’s also unclear how much time people spend communicating with friends on Snapchat vs. watching publisher content in the Discover section. “I have a feeling that the communication side (the ‘social’ side) will still be where all the action is, because users will still need to make an explicit choice to swipe over to Discover to view media content,” she said. “To the extent that Snapchat comes up with interesting ad formats for the communication side of the app—perhaps similar to what Facebook is doing with ads in Messenger—then that will help boost revenues.”

In its Q3 earnings, Snapchat reported it had 178 million daily active users (DAUs), adding “just 4.5 million users [this quarter],” Spiegel said during the company’s call. “It’s a lower rate than what we would have liked. Ultimately, we want to drive more user growth in 2018.”

He also responded to feedback about the app and its difficulty of use—and said a redesign may “appeal to a broader audience.”

According to eMarketer, Snapchat will reach 79.2 million US users this year. By 2021, the company will have 100.2 million US users.