#TakeTheOath – AOL was Forced to Announce ‘Oath’

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#TakeTheOath – AOL was Forced to Announce ‘Oath’

Oath is the name AOL has chosen to house two dozen of the company’s media, business-to-business and advertising-tech properties later this summer. The newly (and prematurely) announced umbrella brand will also be the home of Yahoo’s content once it’s acquired by Verizon this spring.

In all, nearly three dozen of AOL and Yahoo’s brands will be under Oath, and an advertising campaign is planned for summer. However, a report this week by Business Insider forced AOL to announce Oath much sooner than it had planned and prompted CEO Tim Armstrong on Monday to unveil the logo and announce the hashtag #TakeTheOath. Read more here…

2017-04-05T19:57:44+00:00 April 5th, 2017|

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